A name chosen in my mother's honor.
My mother, Wendy, was born in a farmhouse on the banks of the Ohio River — a wise, wonderful, and well-loved woman. Her middle name was Faith, and when I founded my company I named it Good Faith Caregiving in her honor.
Her peaceful passing at home, surrounded by family and compassionate caregivers, imprinted on me the profound importance of dignity and comfort in one's final days. After years in finance and healthcare — and earlier, as an elementary school teacher, where I first learned the joy of serving and uplifting others — I longed for a return to work that touches lives directly.
Discovering Hallmark Homecare ignited a spark in me: a modern solution to the challenges faced by caregivers and the families who love aging adults. I am proud to own and operate a Hallmark Homecare franchise here in Louisville.
Through Hallmark, I aspire to weave my mother's legacy of kindness into the fabric of my community — to foster joy and independence for our elders, and to celebrate the dedicated caregivers we recruit.
— Shane Sparks
Owner · Good Faith Caregiving, LLC, doing business as Hallmark Homecare
A referral agency, not an employer — and that's the point.
Hallmark is a referral agency — in-home care recruiters and matchmakers. The caregivers we refer work directly for you, not us: you engage the caregiver directly, while we do the work of recruiting, screening, presenting candidates, and helping coordinate the administration.
Why it matters: a traditional agency's overhead consumes a large share of the hourly rate. Ours does not. So a substantially greater share of what you pay reaches the caregiver — which is why experienced professionals choose to work this way, and why they stay with your family. The result is higher continuity of care.
You pay comparably to what an agency charges. The difference is who is caring for your loved one, and how long they stay.
Shane & Tammy · LouisvilleFamilies, and the professionals who guide them.
Families
Usually an adult son or daughter arranging care for a parent, often after a fall or a hospital call. We make the next step simple and calm — help you understand the options, present caregivers you choose from, and stay reachable as things change.
Professionals
We work alongside guardians, conservators, professional fiduciaries and care managers, and can help support a plan of care with the right caregiver — an extension of the care you coordinate, on a schedule your client sets.
A trusted partner for the bigger picture of aging.
Hallmark starts with the best caregivers — then goes further, connecting your family with trusted resources. Through our partnership with Diversified Life Care Partners (DLCP), an independent team of Aging Life Care Professionals®, nurses, social workers and fiduciaries, Hallmark families get help navigating the wider complexities of aging.
Experts in aging services
DLCP's Aging Life Care Professionals® help older adults and families navigate the road ahead — care planning, transitions, and the decisions that come with aging.
Aging with Clarity™ Conversations
Complimentary quarterly virtual sessions where families can bring their questions about aging and get straight, experienced guidance.
Preferred Hallmark client consultation
Hallmark families receive a significantly discounted rate on a 30-minute consultation with a DLCP aging-life-care expert.
Diversified Life Care Partners is an independent care-management partner. Hallmark connects interested families with DLCP; DLCP's services and consultations are provided by DLCP, and any engagement is directly between the family and DLCP.
Locally owned
Good Faith Caregiving, LLC — an independently owned and operated Hallmark Homecare franchise, serving Louisville families since 2024.
A real team behind the phone
You will get to know the people here — from your first call through every schedule change — not a call center. Meet the team →
Carefully vetted caregivers
Background checks, credential verification and reference checks are completed before any caregiver is referred to your family.
Safety & peace of mind
We cover our placements with liability insurance and occupational accident insurance. Caregivers are carefully screened, with background checks, credential verification and reference checks completed before referral.