How we handle what you share with us.

Who we are

Good Faith Caregiving, LLC, doing business as Hallmark Homecare — an independently owned and operated Hallmark Homecare® franchise and referral agency. 9900 Corporate Campus Dr, Suite 3000, Louisville, KY 40223 · (502) 546-7765 · LVEast@HallmarkHomecare.com.

What we collect

• What you send us. The contact form asks for your name, phone, email (optional), who the care is for, how soon help is needed, the ZIP code where care is needed, whether you are a family member, a professional or a caregiver, how you heard about us, a message, and whether we may text you. When you call or text, we keep the notes we need to help you.
• Automatically. We use Google Analytics 4 to understand how the site is used (pages viewed, device and browser type, approximate location, and a cookie that tells returning visits apart) and Google Ads conversion measurement to learn whether a visit from one of our ads reached the “thank you” page. Our hosting provider keeps standard server logs, including IP addresses.
• If you become a client or a caregiver. The information gathered then is governed by the client agreement or the caregiver packet you sign, not by this page.

How we use it

• To respond to you and to arrange the introductions you ask for.
• To run, secure and improve the website, and to measure our advertising.
• To meet our legal and record-keeping obligations.

What we share — and what we do not

We do not sell your information, and we do not share it for anyone else’s marketing. Nothing you send through the contact form is sold or shared for that purpose. We share information only as needed to help you and to run the service:

• With the caregivers you choose to interview or engage — what they need to reach you and to do the work you ask of them.
• With the service providers that operate our website, email, forms and billing — for example our hosting provider (Netlify), Microsoft 365, Google, and, once you are a client, the third-party billing platform named in your agreement. These providers may process your information only to perform those services for us.
• If our business is ever sold or transferred, with the successor, under this same policy.
• When the law requires it, or to protect someone’s safety.

Texting

If you tick the box on the contact form, or text us first, we may text you about your request from (502) 546-7765. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out and HELP for help. Consent to texting is not a condition of receiving any service.

We do not sell your mobile phone number, and we do not share your number or your consent to be texted with any third party or affiliate for their own marketing.

Cookies and analytics

You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google’s browser add-on. The site works without cookies. We do not currently respond to browser “Do Not Track” signals.

How we protect your information

We use reasonable administrative and technical safeguards to protect the information you share with us, and we limit access to those who need it to help you. No website or method of transmission is perfectly secure, so we cannot guarantee absolute security; please do not send sensitive details, such as financial-account or government-ID numbers, through the contact form.

How long we keep it

Contact-form messages and call notes are kept as long as we need them to respond to you and as our records require, then deleted. Analytics data is kept on Google’s standard retention settings.

Children

This site is for adults arranging care. It is not directed to anyone under 18, and we do not knowingly collect information from children.

Other sites we link to

Where we link to other organisations — for example a local resource or a service provider — we do not control those sites and are not responsible for their content or their privacy practices. Their policies govern what they collect.

Your choices and rights

Ask us what we hold about you, ask us to correct it, or ask us to delete it: email LVEast@HallmarkHomecare.com or call (502) 546-7765. We will answer within a reasonable time, and we will not treat you differently for asking. Depending on where you live, you may have additional rights over your information under your state’s law; contact us and we will honour the rights that apply to you.

Where this applies

This site is operated from the United States and is intended for people in the United States.

Changes

If this policy changes, the new version is posted here with a new effective date.

Contact us

Questions about this policy, or about your information: Good Faith Caregiving, LLC, 9900 Corporate Campus Dr, Suite 3000, Louisville, KY 40223 · (502) 546-7765 · LVEast@HallmarkHomecare.com.