Shane Sparks
Shane founded Good Faith Caregiving, LLC — Hallmark Homecare Louisville — in 2024 and named it for his mother, Wendy, whose middle name was Faith. When families call, it is often Shane who answers.
Before Hallmark, he spent six years as Chief Financial Officer of ModusOne Health. Earlier he worked in the settlement department at Churchill Downs and, for five years, at KCC Manufacturing, an employee-owned company in Louisville. He began his working life as an elementary school teacher — where he first learned the joy of serving and uplifting others. Shane is a licensed CPA.
He serves as treasurer of the national board of the Keep A Breast Foundation and as treasurer of Beyond60 Solutions, a Kentuckiana nonprofit that connects adults over 60 with transportation and services.
A name chosen in my mother's honor.
My mother, Wendy, was born in a farmhouse on the banks of the Ohio River — a wise, wonderful, and well-loved woman. Her middle name was Faith, and when I founded my company I named it Good Faith Caregiving in her honor.
Her peaceful passing at home, surrounded by family and compassionate caregivers, imprinted on me the profound importance of dignity and comfort in one's final days. After years in finance and healthcare — and earlier, as an elementary school teacher, where I first learned the joy of serving and uplifting others — I longed for a return to work that touches lives directly.
Discovering Hallmark Homecare ignited a spark in me: a modern solution to the challenges faced by caregivers and the families who love aging adults. I am proud to own and operate a Hallmark Homecare franchise here in Louisville.
Through Hallmark, I aspire to weave my mother's legacy of kindness into the fabric of my community — to foster joy and independence for our elders, and to celebrate the dedicated caregivers we recruit.
— Shane Sparks